Ref: APNS/2011/03-A                         January 10, 2011                                                                       

To:      All Accredited Advertising Agencies.

Sub:    21st APNS Advertisement Awards.

Dear Sirs,

The All Pakistan Newspapers Society has decided to hold its Annual Awards Ceremony in the March 2011. In the ceremony, awards will be given for the entries appeared in member publications of the APNS during the period of January 01, 2009 to December 31, 2010. Following categories constitute the 21^st  APNS Advertising Awards:

1. Business Performance Award

This award will be awarded to an agency that has placed the highest volume of business within APNS member publications.  

1(a) Special Business Awards

      (Three awards)

These awards will be given to agencies which have increased their business in terms of percentage over the last year in three categorizes of APNS member publications: (a) Periodicals (Magazines), (b) Regional dailies, (c) Metro B Dailies.

·         Special Business Award for Periodicals (Magazines)

To be eligible, agencies should have placed business worth at least:

                        5 million rupees in magazines

·         Special Business Award for Regional Dailies

                        To be eligible, agencies should have placed business worth at least:

                        10 million rupees in regional dailies            

                        (Daily newspapers from cities other than Karachi, Lahore Islamabad)

·         Special Business Award for Metro B Dailies       

To be eligible, agencies should have placed business worth at least: 20 million rupees in Metro B dailies Daily newspapers from Karachi, Lahore and Islamabad only.  

     2.    Client Performance Awards

Two awards for clients of accredited agencies, one each for private and public sector organizations for the highest volume of business placed in APNS member publications. Entrants should send in their publication-wise statement of billing to prove the amount of their net business. 

    3.     Creative Awards Categories

The awards will be given to agencies and their employees for the following categories:

• Best Newspaper ad
• Best Periodical (Magazine) ad
• Best Campaign
• Best ad for a Specific Product or Brand
• Best Corporate ad
• Best Public Service Campaign 

The entrants may send maximum three entries for each category. Overlapping of entries in the categories is permissible. One original tear-sheet and 5 copies of the entry along- with CD in Jpeg format must be provided for the contest. 

Your whole hearted participation in the awards is expected to make them more competitive. You are requested to send the entries latest by January 31, 2011. 

Please find enclosed the rules and regulations of the 21st APNS Advertisement Awards. We look forward for your participation. In case of any query please contact the APNS Secretariat. 

Thanking you, 

Yours faithfully,

      -s/d-

( Sarmad Ali )

Secretary General, APNS