ALL PAKISTAN  NEWSPAPERS SOCIETY
 RULES AND REGULATIONS GOVERNING CONDUCT OF ADVERTISING AGENCIES

As adopted at the Extraordinary General Meeting held on 29th December, 1977
and amended up-to the Extraordinary General Meeting held on March 19, 2003.

Whereas the All Pakistan Newspapers Society hereinafter referred to as the Society, considers it necessary to revise and consolidate all rules and regulations governing the conduct of advertising agencies, and for the determination of the relationship between the agencies and the Society on the one hand and that between the agencies and the member publications on the other :

Now, therefore, in pursuance of the above objectives, the All Pakistan Newspapers Society hereby declare that the rules set out in the following paragraphs shall govern the relationship between the Society, and its member publications, and the agencies accredited / associated / listed to the Society.

1. All applications for accreditation, duly completed in accordance with the rules and regulations of the Society shall be made in the form prescribed by the Society. Such applications shall be placed before the Executive Committee of the Society at its forthcoming meeting, but at the latest within 60 days of the receipt of the application, unless the application is found by the Secretary General to be incomplete or inadequate in any respect or in case it requires any further particulars about the status and operational structure of the agency. The decision of the Executive Committee of the Society on such applications, as conveyed in writing to the applicant by the Secretary General shall be final and binding on the applicant and on all members of the Society.

Provided, that if an application from an agency has been rejected by the Society, no fresh application from the same agency or any other agency being owned or managed directly or indirectly by the owner of the agency whose application has been rejected, shall be entertained for accreditation until after the expiry of a period of six calendar months from the date of communication of such rejection.

2. Application must be made on the prescribed form (set out in schedule 'A' hereto) and such form must be completed in every respect and be supported by such documents as are required and indicated.

3. The Society shall entertain for consideration applications for accreditation from an agency only if the
agency fulfills the following basic requirements:

a) It should have been in active operation as a non-accredited agency for at least 6 months prior to application and placed business of Rs.10 lacs with member publications within aperiod not exceeding 12 calendar months, preceding the date of application. Provided, however, the business placed by the applicant agency in Regional, Periodical and Metropolitan 'B' Member Publications will be taken at 50% higher for the purpose of determining the business placed by the agency with member publications. The Agency would also be required to provide along with application, the clearance certificates of the member publications for the business done during the period.

b) It should have atleast 5 clients, two of whom should be such clients as have not been listed with the Society as clients of any other agency for a period of 12 calendar months prior to the date of application.

c) A guarantee that the business to be placed by it in the member publications during every year of its accreditation would not be less than Rs.1,000,000/-.

d) Letters of authorization from the agency's clients indicating their proposed budgets for press advertising for the ensuing twelve months.

e) Availability of suitable and properly equipped business premises exclusively used for the purpose of advertising business.

f) Adequate and skilled staff competent to man the various departments.
g) Should have sufficient working capital.
h) An unconditional irrevocable bank guarantee or a surety in shape of Government approved bonds or certificates acceptable to the Society, in the amount of Rs.1,000,000/- placed to the Society.
i) Personal sureties from the Proprietor / Partners / Directors of the agency by way of indemnity for the liabilities of the agency to member publications of the Society.

4. An advertising agency applying for accreditation will in the first instance, be accredited provisionally for a period of one year. After expiry of one year the provisionally accredited agency shall apply for confirmation. Such application for confirmation will be considered by the Society through its Executive Committee provided the agency is found to have fulfilled the terms and conditions of its provisional accreditation and abided by the Rules and Regulations to the satisfaction of the Society. The Executive Committee may accept, defer or reject applications for confirmation without assigning any reasons thereof. The decision of the Executive Committee of the Society on such applications shall be final and binding on the applicants. In case the Executive Committee rejects the application for confirmation the provisional accreditation will stand terminated. However, the agency whose accreditation is rejected may apply afresh after six months of the rejection by the Executive Committee, in accordance with the provision of clause 1, paragraph 2.

4.A The relationship between an advertising agency and the Society shall rest on one or three Associateship categories, namely i) Accreditation ii) Associateship and iii) enlistment.
4.A(i) The Associateship shall be accorded upon receipt of application from the existing non-accredited agencies doing business with member publications.

Provided that agencies dealing with classified advertisements or those that are announced as booking agents of a particular newspaper or group of newspapers, do not qualify to apply for Associateship. A member publication which has such exclusive booking agencies must submit such list by March 31, in every year to the APNS.

(ii) The applicant agency for Associateship will provide, a list of their clients, personal sureties from the proprietors/directors on the prescribed form, a guarantee of Rs.500,000.00 in the shape of acceptable bonds, securities etc. or in the shape of an irrevocable bank guarantee of the same amount alongwith their application on the prescribed form. The Executive Committee of the Society may allow the applicant agency to provide the Guarantee amount in two installments. The applicant agency will also pay Rs.10,000/- as entrance fee, which will be non-refundable. The decision of the Executive Committee shall be final and binding. The Associate agency shall pay an annual fee of Rs.6,000/- by January 31, every year in advance and renew the securities pledged with the Society.

(iii) The APNS will obtain a Schedule of Payments from the applicant agency for Associateship with respect to the outstanding amount owed to member publications. In consultation with the concerned publication, the Schedule will be negotiated and finalized. The Schedule of Payment so agreed will not exceed one year. In case an agency is unable to meet the agreed Schedule of Payment, its Associateship will be suspended till such time that the dues are totally cleared.

(iv) The agencies awarded Associateship will be allowed normal 12.5% to 14.5% agency commission, decided by the Executive Committee from time to time. However, they will be allowed credit only as per procedure listed in 4.A(vi), below:

(v) The Associate agencies will not be allowed to handle Government advertising.

(vi) The Associate agencies will be required to submit their releases alongwith post-dated cheques of 60 days. In case a cheque is not cleared within the stipulated period, normal APNS procedure will apply.

(vii) The agencies will be required to apply for Associateship or listing by December 31, 2001 but not later than March 31, 2002. Those agencies that do not apply for Assoicateship or listing by March 31, 2002, will not be considered as advertising agencies by the APNS and member publications. No credit whatsoever will be allowed to such agencies and the clients will be charged at full tariff rates by member publications.

(viii) Enlistment Those agencies which are not accredited/associated with the APNS will not be allowed to advertise with the member publications of the APNS after March 31, 2002 unless they apply for a simple listing. Henceforth, they will be termed as listed agencies. Such alisted agency will berequired to provide all financial and other corporate information on the APNS prescribed form (See Schedule 'A'.) They will be charged Rs.5,000/- a year as a listing fee. If an agency is not accredited, nor associated and not listed its name shall not be printed as a credit line alongside an advertisement nor it will be allowed to any form of credit. The listed agencies will be only given a cash discount per missible under APNS rules. Those agencies that are not eligible for accreditation or associateship under rule 4.A(i) will not be allowed to list themselves with the APNS.

(ix) In order to achieve an early associateship and / or listing process, after December 31, 2001 a one time surcharge or Rs.2,500/- a month will be levied for every month the application is delayed till March 31, 2002 making maximum surcharge of Rs.7,500/- payable if the application arrives in the month of March 2002.

(x) Any activity not commensurate with business ethics, sponsoring a blacklisted client or agency of APNS or causing any damage whether financial or material, will result in a de-listing / termination of Associateship of the agency.

5. The applicant agency for accreditation shall pay Rs.15,000/- as fee for provisional accreditation. At the time of applying for confirmation, it shall be required to pay a further fee of Rs.10,000/- for full accreditation.

6. A provisionally accredited agency shall be required to clear payment of all bills submitted by member publications within 45 days of the month in which the advertisement was scheduled to be and was published. Failure to make payment within the period stipulated will make the agency liable for action under the provisions of clause 16.

7. All accredited agencies, whether provisionally or full accredited, shall be entitled to 15% commission on the business placed by them with the member publications and no agency shall claim, demand or receive any commission or compensation from a member publication beyond this specified rate. Provided that at its option a member publication may allow a cash discount upto 5% to an agency in case of settlement of its bills by the agency within 30 days of billing in case of fully accredited agency and 15 days in case of provisionally accredited agency.

8. a) The accredited agency shall pay an annual fee of Rs.12,000/- for its office/ branch situated in Karachi and Rs.8,000/- for its office / branch stipulated in places other than Karachi by January 31st every year and renew the securities pledged to the Society. The agency shall also liable to provide alongwith the annual fee a statement of quantum of business placed in each member publication during the preceding year.

b) Every year at the time of renewal, the accredited agency shall furnish to the Society the names of its clients together with names of the products of the clients handled by the agency.

c) In cases where an accredited agency had submitted the Bank Guarantee contemplated under Rules 3(h) for an amount less than Rs.1,000,000/- such accredited agency shall enhance the Bank Guarantee by an additional Rs.20,000/- every two months so as to bring the guarantee to Rs.1,000,000/- but in any case at the time of renewal of the accreditation the bank guarantee contemplated under Rule 3(h) shall not be less than Rs.1,000,000/-.

9. a) An accredited agency shall be liable and responsible for payment against all advertisements released by it to member publications and it shall make payment of all bills submitted by member publications in respect of various accounts not later than 75 days from the last day of every clearance period in which the advertisement was scheduled. The rules and procedures governing the clearance are as under:


Credit Period: The Rules and Regulations for conduct of advertising agencies provide 75 days credit facility to fully accredited advertising agencies from member publications. The clearance procedure divides a year into 6 bi-monthly clearance periods. The credit facility is counted from the last day of every clearance period for the advertisements published in the respective clearance period.

Billing by Member Publications: The clearance procedure provides that member publications should send their bills supported with tearsheets alongwith the statement of bills within 15 days of the last date of each clearance period. The publications are required to obtain proper acknowledgement of the receipt of these bills from the agencies. A copy of the statement of bills should also be sent to the APNS Secretariat for information and record.

Last Dates for Filing Objections: On receipt of bills and statement of claims from member publi-cations, the agencies are required to file objections, if any, in respect of discrepancies in bills / amounts against their release orders, or with respect to the non-fulfillment of any condition of business or production specifications by a member publication. In any event, the APNS will ensure that all such disputes are adjudicated or reconciled within a time period of 30 days of filling of objection. All copies of the correspondence exchanged in this regard be endorsed to the APNS for record. These objections must be filed by the last date outlined in the clearance schedule. No objections after the prescribed date will be entertained. In case, an agency disputes or raises any objection against a bill / claim of the publication after receipt of complaint from the APNS, the agency will be required to deposit the claimed amount with APNS as trust money till the objections / disputes are settled.

Last Dates for Filing Complaints by Agencies against Clients: The accredited advertising agencies are required to file their complaints alongwith statement of outstanding bills against their respective clients who had not paid their bills pertaining to advertisements appeared in member publications as per dates given in the clearance schedule. The APNS on receipt of such complaints, shall advise the clients to clear the dues or face suspension of their ads in the member publications. This action however, will not absolve the agencies of their liabilities to clear the bills of member publications for ads of such clients.

The agencies which fail to report their outstanding bills against the clients, to the APNS within the stipulated date, their requests for extension of clearance dates will not be considered by the APNS.

Payments by Agencies: The accredited agencies are required to effect payment of claims of member publications by cheques for local publications and by Pay Orders or Demand Drafts for out-station publications within 75 days of the last day of respective clearance period. Payment should be made to the authorized local business representative / offices based in Karachi / Lahore / Islamabad on behalf of the out-station publications and due acknowledgment obtained.

No payments in respect of such dues should be accepted by member publications if made after 05:00 p.m. of the date of payment :

15th May January-February Clearance Period.
15th July March-April Clearance Period
15th September May-June Clearance Period
15th November July-August Clearance Period.
15th January September-October Clearance Period.
15th March Nov-Dec. Clearance Period.

Complaints Procedures: The member publications shall lodge their complaints with APNS Secretariat for non-payment of their dues pertaining to the relevant clearance period on the 15th of the payment month between 5:00 p.m. to 9:00 p.m. positively. The complaints shall contain the following information on their letterhead duly signed and stamped by the competent authority in the publication.



- Name of the Agency
- Bill Number
- Date
- R.O.Number
- Name of Client
- Amount

The outstanding bills relating to previous clearance periods should not be included in the complaint. If there is any outstanding bills relating to other clearance periods (not earlier than last clearance period), the claims must be sent separately.

The publications before lodging their complaints against agencies must ensure that the complaint of outstanding is complete and accurate and that no representative / offices within their establishment have received any payment adjustable against the complaint lodged with the APNS. The members shall not receive any cheques from an agency or its clients after having lodged their complaints with the APNS. The advertising agencies shall not effect payment to publications directly after the receipt of complaints from the APNS, and all such payments should be paid to the APNS. The member publications are not entitled to withdraw their complaint, but in any case, they shall not unilaterally allow any extension of payment date against the claims reported to the APNS. Only the APNS can provide such a date under the existing rules once a complaint is duly lodged.

All such dues must be paid to the APNS and no defaulting agency will be exempted under any circumstances whatsoever.

Verification of Claims: The advertising agencies will enjoy 7 days grace period after the last date for payment. This grace period may be withdrawn by the APNS Executive Committee after two defaults by an agency. Thus, the complaints received on 15th of the clearance month will be forwarded to concerned advertising agencies for verification and payment within 07 days. If an agency defaults and consequently suspended twice within a 12 month period, a third default leading to suspension in any 12 month period will lead to effective withdrawal of 07 days grace period to such an agency.

Action by APNS: The APNS action, decided by the Secretary General, will be in three stages based on weekly complaints.

First Stage: The Secretariat will initiate action against the defaulting agencies on 23rd of the payment month and the agencies so suspended will only be restored on payment of the reported dues and a Late Payment Surcharge (LPS) of 1% alongwith restoration fee. In case, the agency fails to pay the reported dues by 29th of the clearance month and the default enters into second week, the LPS would automatically be raised to 2%. The LPS would increase 1% for every week till it reaches to 4%. The APNS share in first stage will remain as 1/2% and the balance will be paid to the publication.

Second Stage: Those publications, who could not lodge their complaints on 15th, may now send their claims upto 22nd of the clearance month. The agencies would be required to respond in writing alongwith the requisite document if such claims are considered not to be authenticated, or pay the claims by Pay Order / Demand Draft drawn in the name of the APNS by 5:00 p.m. on 29th of the clearance month alongwith 1% LPS. The Secretariat will take action against the defaulting agencies on such second stage complaints on the 30th of the clearance month. Any agency suspended in the second stage will be restored subject to payment of all reported dues and a compulsory late payment surcharge of 2% alongwith restoration fee. The LPS would increase 01% for every week till it reaches to 4%. The APNS share in the 2nd stage will remain as 01% and the balance LPS will be paid to the publication.

Third Stage: Those publications, who could not lodge their complaints in the second stage, may send their claims till 29th of the clearance month. The agencies would be required to respond in writing alongwith the requisite documentation if such claims are considered not to be authentic or pay the claims by Pay Order / Demand Draft drawn in the name of the APNS by 5:00 p.m. on 6th of the next month of the clearance month. The Secretariat will initiate action against the defaulting agencies on 7th of following month of the clearance month and the agencies suspended in the 3rd stage will be restored on payment of the reported dues and a late payment surcharge of 3% along with restoration fee. The LPS would increase 01% for every week till it reaches to 4%. The APNS share in the 3rd stage will remain as 02% and the balance LPS will be paid to the publication.

The late payment surcharge will be levied upto 4% i.e. for default of four weeks of the last date of payment. In case, an agency fails to clear the dues within four weeks, the Secretariat will issue dis-accreditation notice and the 15% agency commission will stand withdrawn by the reporting publications.

Guidelines for Extensions by the Secretariat:
In case an agency expresses its inability to clear the dues within the stipulated period and requests extension of last date of payment, the Secretariat will observe following guidelines for extension from 1 -60 days period:

In case the extension is required for 1 to 15 days, the Secretariat shall convene a meeting of the Office Bearers Committee which will be chaired by the Secretary General or in his absence, the Joint Secretary. Should both the Secretary General and the Joint Secretary are absent, the senior Office Bearers present shall chair the meeting.
In the rare case, where any agency expresses its inability to clear dues within stipulated period and requests a special extension for payment stretching from 1 - 60 days of a clearance period, the agency must satisfy the APNS that following conditions pertain to its request for the requested extension:

a) No such requests for extension was made in the 12 months period prior to the making of this request.
b) The agency has not been declared a repeated defaulter under APNS rules within the last 12 months period.
c) The agency is able to explain to the satisfaction of the APNS with requisite documentation as to why such an extension is justified:
d) That in no event with the agency be able to relinquish its liabilities to a publication because of government or private clients not paying etc. and
e) Upon receiving an extension from the APNS, the agency will provide an undertaking to pay the publication dues as per the schedule laid out by the APNS. Any default by the agency in its payment schedule will result in suspension with a maximum of 5% late payment surcharge levied upon the offending agency. The amount of such LPS shall be 1% to the APNS and the balance to the reporting publication.

In such event for the grant of extension, the Secretariat acting under the authority of Secretary General and Office Bearers shall observe the following explicit procedures, guidelines and parameters :

A) Procedures and Conduct of OBC
To fulfill the grant of extension, the Secretariat shall convene a meeting of the Office Bearers Committee (OBC). The OBC shall consist of those office bearers elected for current year, who are present in the city and designated persons from the three major business houses, Jang, Nawa-I-Waqt and Dawn. These designated persons may vote on behalf of the publication with respect to particular publication's complain-ts pertaining to clearance and participate fully in all discussions relating to advertising sector, agency performance and recovery. They may not however, cast a vote with respect to any matter pertaining to general APNS policy. The three business houses will nominate senior business representatives preferably of the level of director or general manager at the beginning of the tenure of the office bearers in writing. Such persons shall continue to represent their respective business houses till such time as their names have been changed by the authorized person in the business house through a notification in writing. If an office bearer represents one of the three business houses in APNS, he shall not under any circumstances represent or inter cede of the view point of that publication but instead advocate view point that effectively represent the larger interest of the members of the Society. The Secretariat will be responsible for recording minutes and preparing agenda but these shall not be circulated or duplicated and will instead be main tained by pasting in a OBC minute book which will be counter signed by the Secretary General and available for consultations for OBC members and representatives.

B) Guidelines for Extension

i) In case the extension is required for 1 - 15 days the OBC shall have the power to decide upon an application without consulting the claimants. However, the decisions of the OBC shall be communicated to all claimants within 72 hours

ii) In case the extension for 16 to 30 days is required, the major claimants will be consulted and the extension be granted on the consent by over 50% claimants.
iii) For extension from 31 to 60 days, all the claimants be consulted and extensions granted if over 75% consented.

C) Default Restructuring: In case of Default Restructuring i.e. extension for a period more than 60 days, the Secretariat shall circulate the proposed schedule of payment to all reporting publications and ask their consent. In case any publication dissents to the proposed schedule, the agency will be required to clear the dues of the publication. Thus the schedule would apply only those publications that consent to the imposition of restructured schedule. Any disputed claims will not be dealt with under the clearance / default restructuring.

Any publication that feels aggrieved by the decision of the OBC either with respect to clearance, or the grant for extension to an agency or to the restructuring of default may proffer an appeal to the Executive Committee.

Provided that while considering, rescheduling of clearance for a suspended agency, the member publications will be issued a circular to inform the dues against the agency as on three days before the suspension. The agency will be instructed to include all such reported dues in escheduling.

D) Complaint Form Against Performance: The Society shall maintain a special form for complaint by member publications to watch the performance of a particular agency. On receipt of such form, the Secretariat shall monitor the conduct of the agency and if required, may reduce the credit period of the agency, fix limit of business in member publications or advise to increase the Bank Guarantee.

A confidential report including such monitoring shall be pasted regularly in a record book for that agency and the list of agencies under payment-schedule-monitoring shall be read to the members of the Executive Committee after the acceptance of minutes of last meeting. Such record book will be regularly maintained and will be subject to scrutiny by OBC during entire period of monitoring alert where the OBC feels that such monitoring no longer required, the monitoring shall be haltered till such time fresh complaints arise.

E) Bank Guarantee Linkage with Business: The provisional accredited agencies shall provide a statement of the business placed by them with member publications after close of every clearance period. The Secretariat will verify the statement and if the volume of the business of the agency exceeds the amount of the Bank Guarantee provided by the agency, the Society may instruct the agency to increase its Bank Guarantee from Rs.1 million to Rs.2 million.

F) Restructured Default Rules: In case an agency is suspended on default of restructured schedule, a circular will be sent by the Secretariat to member publications to inform their dues against the agencies upto the date of suspension.

The default of the agency against the current clearance period while the schedule of restructured dues is honoured or vice versa, the two cases must be dealt with separately.

In case of major default, the agency would be restored on probation after approval of restructured default and the major groups would be advised to enforce credit limits.
b) The Society may in its discretion at any time call upon any or all agencies to furnish proof, in any manner prescribed and within any specified period, of compliance with the requirements of Rule 6 and 9(a).

c) Any agency which at any time fails to comply with the requirements of Rules 8 and 9 shall be liable to have its accreditation suspended with immediate effect and such action shall be exempt from the provisions of Rule 17 regarding the issuance of one month's notice.

However, if an agency is suspended for three clearance periods in a calendar year it may be disaccredited by the Executive Committee.

d) The accreditation / associateship / listing of an agency suspended in terms of Rule 9(c) shall not be restored until the breaches and violations of Rules have been rectified and all the past dues of member publications have been cleared and a restoration fee of Rs.10,000/- in case of accredited agency, Rs.6,000/- in case of an Associate agency and Rs.5,000/- in case of a listed agency, is paid to the Society.

e) Accredited agencies shall be under obligation to honour their cheques issued in favour of member publications. In case of any default, the agency shall replace its bounced cheque by pay order / demand draft within 24 hours of the receipt of the APNS notice alongwith 5% surcharge of the amount of the bounced cheque.

10. All accredited agencies shall accept and release business at the scheduled rates of member publications and any effort to negotiate for lowering the rate shall be treated as a violation of the Society's rules.

11. No accredited agency shall give any rebate, concession, allowance, free service or material to any client nor shall it pass on, whether directly or indirectly to its clients, commissions earned from member publications.

12. The sole business of an accredited agency shall be that of advertising and the agency itself shall be entire legal entity. The Society may revoke the accreditation of or refuse accreditation to any agency if in the opinion of its Executive Committee that agency is engaged in other business or if the agency is essentially concessionaire or contractor or is owned or controlled by the same person or group of persons that own or control any advertiser or press media.

13. Accredited agencies shall follow the appointment and bifurcation rules as given under Schedule C, and provide the Society the with appointment letters of their clients on the prescribed proforma for enlistment of any new clients acquired by them at the earliest. They shall also inform the Society in writing of any existing client lost or relieved by them. No agency shall accept or place the business of a client of another accredited agency unless one month's written notice to the Society has been given by the client concerned of its intention to shift its business to another agency, and till such change has been confirmed and notified by the Society to its members. Before finally including the client among the list of clients of the new agency, the Society shall ensure that there are no amounts lawfully due from the client to the previous agency serving the client. The Society may require the client to obtain a certificate from the previous agency to the effect that there are no dues outstanding against the client pertaining to advertising with member publications.

14. No accredited agency shall accept the business of a client of an agency whose accreditation / associateship has been suspended or withdrawn, unless it has secured a clearance from the Secretariat of the Society. The advertising agencies are required not to release advertisements of blacklisted clients and or agencies, advertisements of listed clients of accredited / associated agencies through any source whether directly by the client or any other agency. In case any APNS agency contravenes the above rules, the APNS on its own oron the complaint of a member publication or an APNS agency, shall issue a show cause notice to the violating agency to explain its position within 10 days vis-à-vis the violation in question. In the event, the Executive Committee considers the explanation to be unsatisfactory, it may impose a fine and / or penalty as per the following:

ADVERTISEMENTS OF BLACKLISTED CLIENTS AND/OR AGENCIES

14(i) In the event that an agency releases the advertisement of a suspended or blacklisted client or the advertisement of a client listed with an advertising agency that has either been suspended or terminated by the APNS, the releasing advertising agency will pay a fine of Rs.5,000/- plus a penalty equivalent to the gross cost of application shall be treated as a new application. Provided further that no agency whose accreditation has been cancelled, shall be eligible to apply afresh until a period of six months after the date of cancellation of its accreditation.

19. The accreditation of an advertising agency shall automatically, stand terminated on the death of the proprietor, dissolution of the partnership or winding up of the Company, as the case may be, and also on bankruptcy or cessation of advertising practice. Provided, however, that in case an agency is proposed to be restructured necessary steps shall be taken by the existing Partners / Directors and the Society shall follow to consider such application as in Clause 20.

20. All changes in the ownership or management of an accredited agency shall be communicated forthwith to the Society which shall have the right to review, through its Executive Committee the continued accreditation of the agency. The decision of the Executive Committee in this regard shall be final.

21. Subject to the acceptance of these rules and regulations, each accredited agency shall enter into an agreement with the Society in the terms of the draft agreement set out in Schedule 'B' her.

22. The Society reserves to itself the right to refuse accreditation to any agency without assigning any reason therefore.

23. The Society shall have the power to amend, alter, delete, abrogate and substitute from time to time and as it deems desirable, the rules and regulations governing the accreditation of agencies and such amendments, alterations, abrogation, deletions and substitutions shall be binding on all accredited agencies, from the date such rules are enforced by the Society.